President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Accountability Skills Training

Accountability skills training is critical for a business owner. If you aren't implementing the training, then you're not getting full advantage of the benefits of managing this important business asset. As with all management training, it is important for employees to understand that their roles and responsibilities depend on getting and keeping clear of any issues that might get in the way of doing their jobs.

Any type of management training helps employees become more effective. People learn new things, they get a fuller understanding of the industry in which they work, and they get great opportunities to grow within their own company. Accountability is an asset that people need in today's world. It allows employees to get what they need, when they need it. When employees are properly trained, they can more easily identify situations that pose real threats to their job, their company, and their own personal success.

Accountability also encourages good management. When you have clear rules of behavior, you have employees who obey them. Good management training provides employees with a way to avoid problems before they turn into crises. It also gives them the tools to deal with unethical or illegal behaviors and to effectively handle complaints. Training can be as simple as asking employees to take a survey on a regular basis or as involved as developing workshops and other programs.

Many management training programs help people realize that they have power in their own workplaces. They recognize that they can make positive changes without depending on a manager to do so. They also understand that their voices count. People are willing to pay for management training that helps them understand their own effectiveness and that of others.

Accountability skills come naturally to most people. If they follow the rules and treat everyone the way they deserve, they feel respected. If they don't, however, they may lack a sense of self-worth and see no reason to give their best efforts. Management training can get them thinking differently and more responsibly about how they get things done. This can help everyone.

Accountability is part of the leadership equation. Leadership includes responsibility. All good leaders encourage good management includes a willingness to be accountable. A management training program combined with informal learning, role-playing, and workshops can produce great leaders who are fully capable of dealing with problems, ensuring that goals are met, and maintaining a high level of overall productivity.

Employees want to know that their managers and supervisors are going to be held accountable for what they do. They want to know that the laws of the jungle will not apply. They want to feel confident that their bosses are putting their backs and not just acting like children. The result is that they come away from management training with an increased commitment to doing things right and a greater understanding of what makes a successful organization tick. They may even come away feeling less inclined to engage in binge drinking or other risky behavior.

Getting management training is important for everyone in the workplace. It is especially important for employees who have gaps in job knowledge. Some companies may shy away from this type of improvement, because it can seem expensive. However, if you think about the return on investment, you will likely find that the cost is worth it. You will likely also find that the benefits make it well worth the effort.

The most important thing to remember about management training is that all employees have a stake in making sure the company runs as efficiently as possible. If they feel as though they are being held accountable, they will be more motivated to do everything within their power to make sure the business is a success. One way to ensure that employees feel as though they are being held accountable is to make sure that everyone in the management team is trained in management skills. When employees know what to expect from them and what their job does consist of, they are more motivated to try to make sure the company succeeds.

Another benefit to provide employees with management training is that they will have a higher chance of being effective. People are less effective at their jobs when they do not understand the processes or goals that are set. A good management training program will introduce employees to the processes that all of the major departments operate under. This way, they will see where they fit within the overall structure of the business and how to make the most of their role. Once they understand how their role impacts the larger picture, they can be more effective at it.

One of the most important things that management training can provide is communication. Communication is key to any successful business and keeping clear and concise communication between everyone is vital to the success of any business. When employees know what is expected of them, they will be able to act more professionally. When employees are not clear about what they should be doing, the manager has a harder time getting the desired results from them. By taking the time to train employees on how to handle their jobs, the manager will find that his business has a much better chance at success.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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